By Steven Leigh Morris
Marketing Discontents

This is how the email started:

“Jenna on behalf of Facebook here with a timely story that I think might be up your alley: 

Three weeks ago LA Theater Director Dan Bonnell was in the middle of pitching a play he’d been working on for years to a major theater when his arm went numb. He realized right away he was having a stroke. While his colleagues called an ambulance, Dan managed to ring his wife, Lea, and speak with her while his diction rapidly began to fade. That was the last time Dan spoke…”

This was the

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